MARKETING FOR PERFORMERS
CALL WITH PURCHASE
OF ONLINE COURSE – LIMITED SLOTS AVAILABLE
Payment Plan Options Available At Check-Out
40 – 15min Videos – 6 Hour Course
Learn that any type of performance artist can gain massive online traction, and learn exactly what it takes to be able to do it.
Understand the step-by-step process of how to film, edit, and release simple, but ground-breaking – performance videos.
Learn how to earn a stable income as a digital & live performance artist.
Discover the science of going viral. Learn theory behind what makes an online video successful.
Decipher the importance of authenticity, self-expression, ethics, and mental and emotional well-being, while creating your career as a performance artist.
Go at your own pace, and work on each exercise in real-time with Sam, who completes all the exercises on camera to ensure maximum comprehension.
The Digital Performance Artist is a five-chapter self-paced online course that teaches step-by-step strategies on how to create a successful online presence as a performance artist. The course lays the foundation of how to express the best, most authentic version of ourselves, our work, and our art, through digital content creation. It includes in-depth analysis of some of the most successful performance videos on the internet, as well as strategies tested personally by your expert teacher.
Each chapter will go through a series of examples that demonstrate exactly what makes content successful, and will then go through exercises that teach any performance artist how to apply the theories so that their own content shines in the best possible light.
This five part program dives deeply into teaching you how to build a cohesive, inspirational online presence. It will then teach how to use this presence to attract more work opportunities, both on and offline. By learning the skills pivotal to building social proof, the gigs begin to come to you… at the pay rate you deserve.
The heart of The Digital Performance Artist course is learning to build a deep and authentic connection with the people who really care about your content. Now, more than ever, we need to be authentic in order to grow our personalized brand that is — in the rawest form — true to ourselves.
MARKETING FOR PERFORMERS
COURSE CHAPTERS
CHAPTER 1
Face Your Fear
Learn how to push past the mental hurtles holding you back from diving into this journey. Includes A “Fear-Setting” Exercise.
CHAPTER 2
Define Your Brand
Learn What Makes Content “Successful”
From Some Of The World’s Most Successful Content Creators (Two theories)
Map Out Your Own Brand (Exercise)
CHAPTER 3
Create Your Best Content
Learn How To Create Simple,
Groundbreaking Performance Videos.
Learn about promotional content,
tutorials, etc.
Platform Analysis.
Chapter 4
Grow Your Audience
Authentic Audience Growth Strategies (Exercise)
Learn Why Building a Strong Audience is More Important Than Building a Large Audience (Theory)
CHAPTER 5
Build Your Revenue Streams
An Overview of the Best Revenue Streams for Performers
Choose your Revenue Streams
(Exercise)
Authentic Marketing Strategies
MARKETING FOR PERFORMERS
COURSE CURRICULUM
1
FREE PREVIEW
INTRO
2
CHAPTER 1:
FACE YOUR FEAR
3
FREE PREVIEW
CHAPTER 2:
DEFINE YOUR BRAND
Section 1:
What Works For Me
Intro FREE PREVIEW
4
CH2 Section 2:
The Science of Going Viral
• The 10 Emotional Trigger Points
• Everything is A Remix
5
CH2 Section 3:
What Works For You
• Define Your Own Brand
• EXERCISE
6
CHAPTER 3:
CREATE YOUR BEST CONTENT. Section 1: Pre-creation prep
• Intro/What type of content
should we create?
• Equipment
• Music
(copyright violation solutions)
• Research
Your Biggest Inspirations
7
CH 3 Section 2: How to create simple but groundbreaking performance videos
•• Step One: Shoot Some Experimental Videos
•• Step Two:
Analyze the Seven Story Telling Elements.
• 1. Lighting
• 2. Background/Location
• 3. Appearance of Performer
• 4. Performer In Relation To Camera
• 5. Performance itself
• 6. Audio
• 7. Synergy of the Elements
•• Step Three: Editing
•• Step Four: Rinse Refine Repeat
8
CH3 Section 3:
Other types of content creation
BONUS:
Informational Videos and Tutorials
Promo Videos, Live Performance Content, and Reels
Photos, Flyers, Blogs, Websites
BONUS:
Advanced Performance
Video Creation
9
CH3 Section 4:
What To Do With Our Content Once It Has Been Created
Picking a Handle
What Platforms Should We focus on?
PT 1: Facebook, YouTube, Instagram
PT 2: TikTok, Twitter, Twitch, Reddit
How to Prioritize Platforms
Optimizing our Posts:
Presentation
Optimizing Our Posts:
Time Relevance
Optimizing Our Posts:
Search Engine Optimization
How Often Should we Post?
10
CHAPTER 4: GROW YOUR AUDIENCE. Section 1: Authentic Growth Tactics
• Define Your Audience
• Locate Your Audience’s Online Hang-Outs
• Locate Potential New Audience Members
• Collaborations
• Other Audience Growth Tactics (Cross-promotion, Reddit, traditional media exposure)
11
CH4 Section 2: Reframe Your Objective
• How to Know When We have a Real Audience, and How to Maintain our Audience
• Successful Content-Creation Checklist
12
FREE PREVIEW
CHAPTER 5: BUILD YOUR REVENUE STREAMS.
Section 1: An Overview of the
Best Revenue Streams
FREE PREVIEW
• Intro
• Affiliate Marketing/Brand Ambassadors
• Brand Deals/Sponsorships
• Video Licensing and Stock Footage
• Video Lessons and Online Coaching
• Membership Platforms
• Selling Our Own Product
• Using our Online Content
to Attract Gig Opportunities
• Live Events and Retreats
• Monetizing Directly Off Platforms
13
CH5 Section 2:
Choose Your Revenue Streams
Choose Your Revenue Streams
Authentic Revenue Building
Brainstorm Worksheet
14
CH5 Section 3:
Authentic Marketing Strategies
Chapter 5 section 3.1
Using Content to Market
Lead Magnets and Email Lists
Testimonials
Ads
Psychology Tips For The Ethical Marketer
15
THE DARK SIDE OF SOCIAL MEDIA
MARKETING FOR PERFORMERS
Audition and Flow videos that were awesome, but got blocked on social media, Bloopers too. Slow Motion Tutorial Loops. In Depth Q&A. Direct questions, that I can troubleshoot! The script to my social media marketing course for performers. Access to the online course “The Guide to Becoming a Graceful Rope Dartist.”
PATREON ONLY TUTORIALS
Advanced Sequence Tutorials released no where else!
Plus early access to all Instagram and YouTube videos.
